listi.net

Listi.net

             


 Book Notes - blog notes [bn] >

Advertising Secrets of the Written Word - Joseph Sugarman

1. Axioms (10)
2. Overview of Concepts in book
3. Goal of copy is "To cause a person to exchange his hard-earned $ 4 a pos (Product or Service)"
4. Entice the person to start reading your ad or website
5. Convey the complete story of your pos
6. Convince the person to reach for their phone and order
7. It's not whether u win or lose in life that's important but whether u play t game
8. Lose enough and u will eventually win
9. Use 3 random words to help with lateral thinking
10. You must become an expert on the pos u write about
11. You must know the customer
12. Who are you selling to?
13. What motivates the customer?
14. You must understand product's nature. (insurance only when neighboor died)
15. Scare tactcs usually don't work
16.
17. Ch 3. Practice, Practice, Practice
18. Ch 4. The purpose of all the graphic elements of an Ad
19. Can teaching/coaching use Ad copywriting tips in this book
20. Establish buying Environment
21. Get Prospect into buying mood
22. 1st Sentence
23. Ch 7, Resonating with the seller
24. Ch 8. The Slippery Slide
25. Ch 9. Assumed Constraints
26. Ch 10. Seeds of Curiosity
27. Ch 11. Copy as Emotion
28. Ch 12. Selling the Concept, not the product
29. Ch 13. The Incubation Process
30. Ch 14. How much copy should you write?
31. Ch 15. The Art of Personal Communication
32. Ch 16. The Copy Sequence
33. Ch 17. The Editing Process
34. Ch 18. Powerful copy Elements Explained (10)
35. Ch 19. Psychological triggers (10)
36. Ch 20. Getting the Mind to Work
37. Ch 21. Selling a Cure, Not a Prevention
38. Ch 22. Telling a Story
39. Ch 23. Rating Your Writing Level
40. The Ads
41. Template
42. Recommended Reading
Top