| 1. | Think long term |
| 2. | Put the customer at the center of their universe |
| 3. | Invent/Experiment |
| 4. | Have Fun |
| 5. | Have a clear message (ballet or rock concert?) |
| 6. | Big things start small |
| 7. | Step by Step ferociously (Blue-Origin Moto). You can't skip steps |
| 8. | Things take time |
| 9. | There are no shortcuts |
| 10. | Do the steps with passion and ferocity |
| 11. | Follow your passions and hope the wave catches you |
| 12. | Combined computers with reading = Online bookstore |
| 13. | Everyone has their own passion and they're very alert to the sphere of influence of that passion |
| 14. | Love what you do |
| 15. | Higher smart people |
| 16. | Do I love every moment of everyday? No. That's why they call it work. |
| 17. | Lucky to be working besides so many passionate people |