| Fairness is a universal emotion in primates. Monkeys will get angry if treated unfairly. Watch the video below: So fairness is a program in our brain that can evoke anger. So in terms of persuasion if you treat people unfairly you can reduce the cooperation you get from them even from our monkey brain. Think about where you where are treating people unfairly and how they are reacting to this. This happens if you are a teacher, parent, friend. Anyone can perceive this and it may be more complex than this simple experiment or simpler. The point is that it can evoke anger against you or you against someone else. Someone jumping a line is a clear violation of this effect. |