| What is A/B testing?
A/B testing allows you to show 2 versions of something, say a web page. An "A" version and a "B" version. You test the 2 versions and see which one gets a better click-through rate. Say it's the "A" page. Take the "A" page and modify it slightly creating a new "B" page. Run testing again and repeat. You should create a small modification that helps you identify what gets the best click-through. Some things you can change: Go to https://title.booksticle.com and press F5. The system will select random items and log the selection and what was selected. |