| 1. | Time well spent |
| 2. | on 60 minutes |
| 3. | Ethics of human persuasion |
| 4. | Atlantic Article |
| 5. | Cognitive frames |
| 6. | Behavioural frames |
| 7. | Magician |
| 8. | Limits of mind you don't see |
| 9. | Persuasive Technology Lab with BJ Fogg at Stamford |
| 10. | Cognitive bias |
| 11. | Fill out email forms |
| 12. | ethics of persuasion |
| 13. | Linguistics |
| 14. | Symbolic Systems - Reed Hoffman |
| 15. | Skeptical Community |
| 16. | Magic - Persuade people of the impossible |
| 17. | Hacks on ppls attn |
| 18. | Persuasion = do things 2 ppls minds that they won't see how process takes place |
| 19. | Beliefs |
| 20. | In magic u want to bend reality & create aha moment to do hypnosis trick later |
| 21. | Article - How Technology hijacks your mind |
| 22. | Cults - vertically integrated persuasion environments |
| 23. | Supermarket design |
| 24. | Cults design social relationship |
| 25. | Power dynamic between Leader and Follower |
| 26. | Cults don't call selves cults |
| 27. | ex-cult confusion - can deprogram early childhood trauma |
| 28. | goal spend $ on course or classes |
| 29. | Ppls minds can't hold onto both 1. We derive benefit; 2. Thr manipulative design techniques |
| 30. | Ethical persuasion |
| 31. | SH: response cancer |
| 32. | Moral Landscape |
| 33. | Notification - snapchat |
| 34. | peak-end effect |
| 35. | Time is most valuable resource |
| 36. | Attention Economy |
| 37. | GAEA - Get attention, extend attention |
| 38. | Best way to GAEA is know how people's minds work |
| 39. | Get them to come and stay as long as possible |
| 40. | Make product more like slot machine |
| 41. | Variable schedule reward |
| 42. | Twitter has a variable delay after page load on # of retweets/likes |
| 43. | Cos make $ off of your time/ads |
| 44. | FB $ -> data & time |
| 45. | Top cos measure (Time on Site, 7 day active) |
| 46. | Drug dealers do the same |
| 47. | KPM - Key Principle Measures |
| 48. | Youtube - Autoplay next |
| 49. | Notion that if you don't like x (autoplay) you can stop using product |
| 50. | Software uses techniques to hook you to spend as much time as possible |
| 51. | Arms race |
| 52. | What's a better persuader than a magician |
| 53. | Competition for attn |
| 54. | Appture - Tristan's co |
| 55. | Increase time on site |
| 56. | Attention Economy - Sweeten front door |
| 57. | Morning attention - Notifying |
| 58. | Attention Economy - Google, FB, AAPL, Twitter |
| 59. | Clock in 150x per day |
| 60. | Ranking function - What appears on top of timeline, search results |
| 61. | Choice architecture - Menus |
| 62. | Order by most downloads, view purchases |
| 63. | Behavioral Economist |
| 64. | Remembered-self vs Present-self |
| 65. | Outrage gets clicks |
| 66. | Nonconcious choice b4 click |
| 67. | Status Quo bias - What we current has is best |
| 68. | Cat videos |
| 69. | Addiction |
| 70. | Goal of products is ad clicks |
| 71. | Jeremy Bailens Stamford |
| 72. | VR > persuasive media |
| 73. | Social psychological biases |
| 74. | Crave approval |
| 75. | Snap streaks # of days in a row u msg w/someone |
| 76. | Tech is not neutral |
| 77. | Showing ppl how thy were manipulated is best way to get someone out of a cult |
| 78. | Cambridge Analytic story about ... |
| 79. | Automatic political advertising |
| 80. | Personalized persuasive targeting |
| 81. | FB auction - Who's gonna pay me the most to persuade - SH |
| 82. | Intention doesn't matter |
| 83. | What is diff btw manipulate, seduce, drive, coerce, steer |
| 84. | Goals of persuader align w/golas of persuadee |
| 85. | Your data can be used to find out exactly what persuades you. |
| 86. | STS + Persuasion |
| 87. | Human Programming Language |
| 88. | Values - Truth |
| 89. | Ppl are persuadable |
| 90. | Free speech are forms of persuasion |
| 91. | Call it a lie involves persuasive transaction which has impact |
| 92. | If you have a hammer everything looks like a nail |
| 93. | Repeating something persuades. Repeating something persuades |
| 94. | Backfire effect - give evidence counter to a belief and your belief becomes stronger |
| 95. | Truth bias - Told a story in context of hearing it's false you will tend to hv a false memory of it being true |
| 96. | Elizabeth Loptis Research |
| 97. | 70% Facebook thing ?? |
| 98. | If you repeat something 10 times |
| 99. | Ppl share more articles before reading them then after |
| 100. | Don't think of a pink elephant |
| 101. | Bugs of the human mind |
| 102. | Map of how brain gets hijacked |
| 103. | ppl can b habit formed w/addiction of slot machine |
| 104. | FB news feed algorithm - max(click,engagement) = max(outrage, polarization, fake news) |
| 105. | Bots |
| 106. | Propaganda |
| 107. | Compramat - disinformation campaign |
| 108. | Overwhelming people with information |
| 109. | Playbook persuasion strategies |
| 110. | Conferences & books next week in San Francisco |
| 111. | We are trapped inside of our own architecture |
| 112. | 50% of news comes from FB |
| 113. | Free will and agency |
| 114. | Libett experiments |
| 115. | Illusion of Consciousness Will by Wegner |
| 116. | Perdents comment on sam harris podcast |
| 117. | Relevant degrees of freedom |
| 118. | Name Larry becomes Lawyer |
| 119. | Name Dennis becomes dentist |
| 120. | Faces like yours are more likable |
| 121. | Youtube video of sam harris saying gibberish |
| 122. | Persuade someone to hv certain beliefs abt a product |
| 123. | Sam Harris: concern abt no penalty for lying |
| 124. | Sam Harris. There should be a penalty for saying what's demonstrably untrue |
| 125. | Democratic Personality/Psychology - 1940's |
| 126. | Openess to updating via evidence |
| 127. | What would convince me otherwise |
| 128. | How would world be different to believe differently than I do |
| 129. | Theory of mind |
| 130. | Thought experiment |
| 131. | No one believes thy cn b persuaded - Dunning Cruger effect |
| 132. | 90% thing they are better than average drivers |
| 133. | 95% of college professors thing they're better than avg |
| 134. | Like Button |
| 135. | SH: should have a "Mind-changed Button" |
| 136. | Hora or Quora - has a thanks button |
| 137. | Organize dinner button |
| 138. | Choice about time |
| 139. | What would be time well spent? |
| 140. | What is being maximized? Clicks, time on site |