|In the book "Mindless Eating", the author describes a number of cases where the food/drink tastes better based on:|
The way your website, logo, domain name, the way you dress, says something about you. Don't underestimate the benefit of good appearance.
The other day I went to a website and the video was poorly produced, the people on the video weren't actors and mumbled. Their content might have been great but I never finished it because of its appearance.