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169 Keys to Success and How to... >

Appearance

In the book "Mindless Eating", the author describes a number of cases where the food/drink tastes better based on:
  • How it's described (Grandma's home-cooked waffles vs. waffles)
  • Location on wine bottle (South Dakota vs. France)
  • Other cases where the same food described or presented differently tastes better

    The way your website, logo, domain name, the way you dress, says something about you. Don't underestimate the benefit of good appearance.

    The other day I went to a website and the video was poorly produced, the people on the video weren't actors and mumbled. Their content might have been great but I never finished it because of its appearance.
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