| 1. | 13 Virtues of Meaningful Marketing |
| 2. | Honestly communicating to customers exactly how your offering will make a genuine difference in their lives |
| 3. | Mindless Marketing - is about sales trickery, massive ad campaigns or endless price chgs to mk customers purchase |
| 4. | Sales and Marketing are about communicating the story of the great product or service you deliver |
| 5. | Every act of creation is first an act of distruction - #quote Picasso |
| 6. | Be honest |
| 7. | Focus on the acquisition of new customers which is the key driver of long-term growth |
| 8. | What will your customer's receive, enjoy and experience as a result of committing their hard earned money |
| 9. | Customers are totally overwhelmed |
| 10. | What you say is more important than where you say it |
| 11. | To steal your competitor's loyal customers you have to think big and offer big and bold meaningful benefit difference |
| 12. | Your Meaningful Difference is your primary marketing message and also the mission of your company |
| 13. | Srully Blotnick study 1245 students focused on mking $, 255 on persuing meaningfulness. 20 yrs 101 millionaires, 1 from 1st group 100 from 2nd |
| 14. | From the Roman empire, railroads, big 3 auto producers, monopolies eventually crumble as more Meaningful solutions are invented |
| 15. | Mindless Marketing uses manipulative tricks, peer pressure, artificial scarcity & psychological games to get customers to purchase |
| 16. | Competing on price can work but once price goes up the sales go down |
| 17. | A large price differential can be successful in breaking the trance of custs who r mindlessly purchasing competitions pos |
| 18. | Most new products fail because they are not new enough - David Ogilvy |
| 19. | Customers give you money in exchange for your offering |
| 20. | 32 Data proven Truths |
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