| This book would not be possible without support from my wife Cheryl who put up with my long hours working on it and never once gave me any kind of encouragement to finish it. To Max and Nigel my two sons who have taught me much and made me realize one the key goals of life is to have a family. My friends Dave Riklan and Robert Kissell, who showed me that writing a book is possible. Doug Hall who I've not met but have been touched by his great writing on marketing. To friends who have given me encouragement to work on the book. To my brother David who said “You can’t write. Stick to software.” And to my father and mother George and Sue, who without them this book would not exist. |